Confused about how many times a week you should upload content on social? Read on!
Here’s the short answer – there is no one size fits all solution. What matters for small business social media is defining your marketing goals are and posting accordingly.
Why there are so many different answers out there
Different experts, websites, blogs, and influencers give different answers to this question. Frankly, I don’t know that anyone really knows outside of social media platform employees. But since we’re not sitting in the board rooms at Facebook, TikTok, and Pinterest, let’s answer it from a small business perspective.
Post according to your business goals
You can post every day, but does this match your business goals? How often you make and post content online will depend on the following:
- The purpose for posting (online sales, in-store customers, getting the word out, etc.)
- Time constraints (maybe you are your only employee, and you have limited time)
- Overall marketing goals (maybe social media isn’t as important as running Google Ads, posting blogs, responding to Yelp, etc.)
I am not a big fan of one-size-fits-all social strategies. Yes, social media is important, but it’s not the only way to market your business. Don’t get too caught up in the need to post every single day. There’s something I’ve found that is more important for small brands.
Consistency is key
Rather than deciding to post every day, then burning out after a week, I have a savvier strategy for you.
Determine how many days a week you can post at a sustainable rate over the long run. Social media is like a snowball, and you have to be ready to be in it for the long run. Building an authentic presence and an engaged following won’t happen overnight, or with one magical week of twice a day posts. If you need a guide for starting your small business’s social media, check out my post on how to start social media for a small business.
Posting 3 times a week and doing that over a year is a stronger strategy FOR MANY SMALL BUSINESSES than random spurts of active posting. I emphasize small business because that posting strategy changes if you’re focused on being an influencer or a solely online brand. The type of business you own will dictate the cadence of your posting schedule.
The bottom line
Focus on consistency over posting in spurts. Decide how often to post based on your business goals and the type of product or service you sell. Let me know what type of posting schedule works best for your small brand!
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